theDrop. App
Client: Tampax
Art Director & Copywriter | Katie Volkomer & Chloe Martin
Insight | Women are too afraid to talk about their periods or even ask for a tampon.
Big Idea | Ask without the embarrassment.
New York Festivals 2021 Finalist Award
Case Study
theDrop. App
Downloading Screens
Download theDrop. app to get started.
Beginning Borrowing Screens
Open the app, select borrow, choose the item you need, and select its drop off location. Then wait for your lender.
Lending Screens
A fellow user will get a notification that “Someone close by needs a sanitary item” and then will be given the option to help. Choosing to lend will give you the drop off location. Once you’ve placed the item in the box, scan the QR and confirm with a photo. theDrop is complete!
Ending Lending Screens
Your item is ready for pick up! Go ahead and rate your lender and write them a quick comment.
theDrop. Box
We will install branded boxes outside the lavatory to ensure the safety and anonymity of app users. This is where the Lender will put the sanitary item for the Borrower.
